Ismael BELKHAYAT

Ismael Belkhayat is a distinguished serial entrepreneur within the vibrant Moroccan tech landscape. Following a tenure in consulting at the esteemed Boston Consulting Group, Ismael embarked on his entrepreneurial journey, founding two groundbreaking companies that laid the foundation for his entrepreneurial career: Wib.co, a pioneering startup studio, and Chauffeur.ma, a premier ground transportation service in Morocco, subsequently acquired by Avis Car Rental.

With a keen eye for opportunity and a drive for innovation, Ismael ventured into the realm of real estate technology by establishing Sarouty.ma, an intuitive real estate marketplace facilitating property transactions across Morocco. Within a remarkably short span of two years, Sarouty soared to become the nation’s premier real estate platform, forging a strategic alliance with Propertyfinder Dubai LLC to bolster its technological capabilities.

While serving as a Board Member for his prior ventures, Ismael’s passion for catalyzing digital transformation led him to co-found his latest venture in 2020 alongside his spouse: Chari, a B2B e-commerce and fintech application tailored for retailers. Leveraging his expertise in logistics and marketplace dynamics, Ismael has propelled Chari to unprecedented growth, garnering accolades such as the prestigious “Disruptor of the Year” award from the Africa CEO Forum and positioning it as a frontrunner for potential unicorn status, a groundbreaking achievement for the Moroccan startup scene.

Backed by substantial investment from renowned entities including Y Combinator, AirBnB, Orange, and even Harvard University, Chari is a testament to Ismael’s entrepreneurial vision. Harvard University has written a compelling business case study on Chari, underscoring its transformative impact and industry significance.